2024 Annual Experience Survey: Key Insights and Actions
Introduction: We are delighted to report significant improvements in our annual experience survey results. This year, we have updated our metrics for evaluating recommendations: we previously utilised the Average Recommendation Score (ARS), and we have now adopted a new methodology for Brand NPS, calculated as the percentage of promoters minus the percentage of detractors. This shift provides a more nuanced insight into our community’s loyalty and satisfaction.
Parents:
- ARS: Increased to 8.02 from 7.64 last year.
- Brand NPS: Soared to 29 from 14 last year, significantly outperforming the EiM group average of 23. This improvement is driven by an increase in promoters and a reduction in detractors, reflecting strong parental approval of our educational and community initiatives.
- Planned Actions: We will continue to enhance communication channels, continue fostering a sense of community and diversify extracurricular offerings to meet the diverse interests of our students.
Students:
- ARS: Improved to 6.9 from 6.79 last year, reflecting enhanced satisfaction with the learning environment.
- Brand NPS: Remained stable at -11, which is substantially better than the South Korean benchmark of -15, highlighting our success in maintaining a positive perception amidst cultural norms.
- Planned Actions: We are committed to expanding language programs, ECA provisions and enhancing student leadership opportunities to further empower our students.
Staff:
- ARS: Remained largely flat at 5.56 vs 5.75 last year.
- Brand NPS: Dropped slightly to -35 from -32, indicating the need for enhanced communication and support within our staff community.
- Planned Actions: Plans include ensuring managers lead by example, avoiding pinch points for certain calendar periods and providing ample lead time for group projects.
Conclusion: As we implement these targeted actions based on the annual survey’s insights, we are dedicated to continually enhancing the experience for all members of our school community. Our commitment to making our school an even more supportive and enriching place for learning remains unwavering. We thank everyone who participated in the survey, as your feedback is crucial in helping us shape a better future.
Friends of Dulwich – Share Your Feedback
Friends of Dulwich values your feedback. it helps us to improve and create more wonderful events. Please take a few minutes to share your thoughts on our activities this past year and suggest any ideas for future events by clicking the below link:
Thank you for your support and participation!
Founder’s Day Competition Winner
Congratulations to Julian (7ML), who won our ‘Guess the Number of Sweets in the Jar” game at Founder’s Day. He guessed 1560, only three away from the exact number, which was 1557. Congratulations, Julian! Don’t eat them all at once!
Student Achievement Highlight:
Seoyoon S’s Recent Successes
We are pleased to share the recent accomplishments of Seoyoon S from class Year 9.
On 4 April, Seoyoon took part in a ballet competition organized by The Segye Times, performing La Esmeralda. She successfully passed the preliminary round, advancing as one of the top 10 finalists. The finals were held on 11 April, where Seoyoon’s performance earned her a bronze award with a score of 91/100. She attended the award ceremony at The Segye Times headquarters on 13 June.
Furthermore, on 15 June, Seoyoon participated in the 43rd Kaywen High School of Arts competition. Competing against 74 middle school third-year students, she won the gold award.
Seoyoon is proud to represent Dulwich and receive these awards. Congratulations to Seoyoon on her achievements!
Celebrating Chelsea S’s Remarkable Violin Achievements
We are thrilled to celebrate the outstanding achievements of Chelsea S (5W), who has recently made huge strides in her violin career. On 23 March, Chelsea participated in her first-ever concours, the SC Bright competition, and impressively secured third place. This fantastic achievement has earned her a spot in the winner’s concert at the prestigious Lotte Concert Hall on 7 June, a great honor for Chelsea and her family.
Additionally, Chelsea also shone brightly at the New York Artists International Competition, where she achieved second place. This success has qualified her to perform at the renowned Weill Recital Hall at Carnegie on 3 July. Please join us in congratulating Chelsea on her success and wishing her the best for her upcoming performances.
Counsellor’s Corner
Here we are with another school year almost in the books. You can really feel it around the school. You can really see that children are ready to let loose a little. I can also see that our students have grown in many ways by the way they act and speak. Soon they will break for summer and will be a chance to unwind and grow even more. I’m always surprised by what kind of people they’ve turned into after the summer.
My wish for our students is that they find time to relax and find some much-needed peace this summer. As parents, I hope you also find some peace and make great memories with your children.
One thing that I can say about Dulwich College Seoul is that our students, for the most part, do try to respect and care for others. That shows me that their parents are also trying to do the same thing. I also believe that our teachers try to do this as well.
But we can all do even more. My challenge to our students, parents, and teachers is to go out this summer and give the best of ourselves to those we encounter. Whether it be towards leaving students, new people we meet this summer, or to family we haven’t seen in a long time, we all have the opportunity to make a positive mark on whoever we meet. From the counselling department, I just want to say, have a fantastic summer. And if you are leaving DCSL, thank you for being a part of this school and you will be missed.
Latest University Offers and Acceptances
Friends of Dulwich: New Co-Chairs for 2024-25
We are pleased to announce the election of new Co-Chairs for the Friends of Dulwich for the upcoming academic year, 2024-25. Congratulations to Emil and Helena on their new roles. With their leadership, we look forward to seeing our community development reach new heights.
Our heartfelt thanks go to Susanna and Sunny, who are stepping down as this year’s Co-Chairs. Their guidance and dedication have greatly benefited our community. Additionally, we extend our gratitude to the entire FoD committee for their ongoing support and commitment.
We are excited about the future and confident that Emil and Helena will continue to build on the strong foundation laid by their predecessors.
Celebrate Your Child’s Achievements with Us
We love to share and celebrate the successes of our students within our Dulwich College Seoul community. If your child has recently achieved something special, be it in academics, sports, arts, or any other area, we would be thrilled to hear about it. Please send details of their achievements to marketing@dulwich-seoul.kr (along with images if you have them) so our community can join in the celebration. Your stories inspire us all and highlight the diverse talents of our students. Let’s shine a spotlight on their hard work and accomplishments!
Conclusion of ECAs
We would like to inform you that all Extra-Curricular Activities (ECAs) will conclude on Friday, 14 June. The children have had a wonderful time participating in these sessions, exploring new interests, developing skills, and forming friendships. We appreciate your support and involvement throughout this term and year, which has contributed greatly to the success and enjoyment of these activities.
Additionally, please note that children who are currently assigned to the 4.30pm bus will automatically be allocated to the 3.30pm buses starting from Monday, 17 June.
Thank you for your cooperation and understanding.
Dulwich College Seoul Releases Second Progress Indicator Report in Sustainability & Global Citizenship
Following last year’s inaugural Progress Indicator Report in Global Citizenship and Sustainability, this year we have once again completed the cycle of collating examples of best practice while reviewing and setting ambitious indicators towards sustainability and global citizenship progress. This report helps us as a community to reflect on what is important to us, what we are doing well, and what more we could be doing in relation to the four pillars of Learning, Planet, People and Policy.
DUCKS Door Open
Thank you to DUCKS parents for your patience and cooperation during the recent side entrance closure during the work on the school sidewalk. Your understanding and flexibility during this time have been greatly appreciated as we navigated these necessary modifications to ensure the safety of our students, parents, and staff. Now that the work is complete and the side DUCKS entrance is open once again, we can all benefit from the vastly improved infrastructure in our local area.
English Book Sale
Our book sale partners dbBooks are having an open house at their warehouse in Seongsu-dong on Sat 22 and Sun 23 June. All are welcome to visit, and it’s a great opportunity to get your hands on some great-value, discounted books in English. Most of their stock is aimed at children but they do have a selection of books for adults too. Happy browsing!
Summer Music Recital
2024 Children’s Chinese Summer Program
Are you interested in an immersive Chinese course taught by native Chinese teachers during the summer holiday? Join our Summer Camp, designed for Primary School students to explore Chinese language and culture from July 8 to July 19. Here are the details:
- Open to: Primary School students from Grade 1 to Grade 6 ( current DCSL Y2 to Y7)
- Period: July 8 to July 19
- Time: 9am to 12pm
- Tuition Fee: 540,000 KRW (includes textbook, resources, and lunch)
- Application Deadline: July 14, 2024
- Levels: Complete Beginner and Beginner
- Address: 35, Myeongdong 2-gil, Jung-Gu, Seoul
- Application Hotline: 02-776-1688-ext 5
For more detailed information in Korean, please refer to the flyer.
DCSL Alumni Instagram
The DCSL Alumni Instagram Account is now live and ready to connect with Dulwich alumni worldwide. Follow us by clicking here to stay updated on the latest news, events, and happenings within our illustrious alumni community.
Dulwich Ducklings
University Offers and Acceptances
We are proud to announce the exceptional achievements of our Class of 2024, who have received offers from prestigious universities worldwide. Their dedication and hard work have led to acceptances at top institutions across various countries. Congratulations to our Year 13 students on their remarkable successes!
Dulwich College Seoul Uniform Drive
Has Your Child Outgrown Their Summer Uniform? Join the Friends of Dulwich (FoD) this spring in our Uniform Drive. Donate your child’s gently-used summer uniforms and make a meaningful impact.
Why Participate in the Uniform Drive?
- Support Sustainability: Extend the life of school uniforms, promoting environmental stewardship.
- Benefit Our Families: Provide access to affordable uniforms for the Dulwich community.
- Strengthen Our Community: Enhance the sense of unity and support within our school.
Donation Guidelines:
- What to Donate: Clean, gently-used summer uniforms.
- Where to Drop Off: B1 Donation Bin
Let’s come together to support our community and environment. Every donation makes a difference!
Friends of Dulwich
Dulwich College Seoul Guidelines for Drop-off and Pick-up
We kindly ask that our community adhere to the following guidelines to ensure the safety and wellbeing of our students, parents and staff.
Dos:
- Follow Staff Directions: Adhere to the instructions of our traffic control staff wearing reflective vests for safety and efficiency.
- Quick and Efficient Drop-off/Pick-up: Limit your stop to the time needed for children to enter or exit the vehicle. Avoid getting out of your car and use the underground car park if you need to stop for more than a minute.
- Prioritize Pedestrians: Always give pedestrians, especially children, the right of way when crossing the street. Drive slowly with caution and be prepared to stop.
- Respect Traffic Rules: Obey all traffic signs and road markings. Do not make illegal turns or ignore yellow lines.
- Help Drivers to Focus: Place your pet at a safe distance from the driver as it could be dangerous if the pet makes any sudden moves.
- Use Alternative Spots for Call Taxis: Avoid rush hour and arrange for pickup away from the school’s main entrance as taxis waiting for passengers often disrupt traffic.
- Be Courteous: Treat other parents, staff, and students with kindness and respect.
Don’ts:
- Don’t Block Traffic: Avoid double parking or stopping in a way that obstructs traffic flow.
- Don’t Use Your Phone: Refrain from using your mobile phone while in the school zone.
- Don’t Park Illegally: Do not park on or near pedestrian crossings and do not leave your car unattended at any time. Fines will be charged by traffic police.
- Don’t Rush: Avoid speeding and hurried maneuvers in the school zone.
- No Hagwon Shuttles Allowed: Hagwon (private academies) shuttle buses are not allowed to stop and pick up students in front of the school. Refrain from having students be picked up by Hagwon shuttles from school.
The Ambassador Platform
We’re pleased to share “The Ambassador Platform” with our community—an interactive chatting app that’s been connecting prospective parents with our dedicated community of parents. Our team of parent ambassadors has been doing a great job engaging with potential families, sharing personal experiences, and offering advice to showcase why Dulwich College Seoul is a great choice.
This platform is not only useful for prospective parents but also a helpful resource for our current parents. They can easily start a conversation with our experienced parent ambassadors to get answers to any questions they may have about Dulwich College Seoul’s school life. Click here to start chatting and learn more about our community and the enriching experiences at Dulwich College Seoul for your family!